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WHY BILLBOARDS?
Because outdoor advertising works! 90% of travelers rely on billboards to locate Gas, Food, Lodging and Tourist Attractions. Americans report traveling an average of 302 miles in a vehicle in the past seven days. The average person says their mileage over the past four weeks is 1,101 miles.
TEN REASONS WHY YOU SHOULD USE OUTDOOR
1 SIGHT: Dramatic Size, Color & Hard To Ignore
2 EFFICIENCY: Low CPM’s
3 REPETITIVE: High Frequency
4 EFFECTIVENESS: Builds & Maintains Brand Awareness
5 NON-STOP: Works All Day & Night
6 TARGETABILITY: Targets Specific Demographics
7 MOVE-TO-ACTION: Impulse Medium
8 INFORMATIONAL: Gives Directions
9 EASE OF ACCESS: Easy To Plan & Buy
10 SPEED: Quick Production, Low Costs
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